Cognitive Dissonance and Its Role in Preference

I found this article to be very interesting. It explained the phenomenon that we tend to want to justify our actions, in this case choosing a certain household object over another. When presented with these items, they were asked to narrow it down to which item they would like most, when asked to redo the whole experiment and narrow down the choices again , they were likely to choose the item they had originally chosen much quicker than they originally did. Even when monkeys were presented with a similar experiment, they did the same thing just with M&Ms, and eliminating colors. I chose this article because cognitive dissonance is a way of thinking that makes us want to justify our decisions. I also thought this was very interesting. Hope you enjoy!

-Dominique

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