Choice Blindness

Hey guys,

I found this great video on choice blindness. It’s an experiment that is meant to explain this great phenomenon. Choice Blindness is when “we fail to notice glaring mismatches between their intentions and outcomes, while nevertheless being prepared to offer introspectively derived reasons for why they chose the way they did.” In other words, not only do we frequently fail to notice when we are presented with something different from what we really want; we will also come up with reasons to defend this “choice.”