In Cognitive Psychology over the semester we learned how people acquire, transform, use communication through information stored in the Brain. In learning how our Brains function we learn how the Brain is constructed, and how information is stored. A concept I found interesting was the Brains “Plasticity” and how it is able to change, and reorganize itself after damage or build new pathways for information to be stored. It shows how the Brain is resilient, and able to fix itself depending on the type of damage that occurs to it. Functional changes occur in the brain, when new information is stored or memorized. Cells such as neurons, glia, and vascular cells are included in Neuro-Plasticity. Another concept I found important in memory was Retrieval Cues which are things that often help trigger us too recognize and recall stored information. “Retrieval cues” can be such things as someone smelling a pie being baked and it reminds them of their Grandmother’s house. In Long-term memory “Explicit” and “Implicit” memories are the two key concepts. In Explicit Memories our memories are consciously encoded, and remembered. While in Implicit Memories are not deliberate or consciously encoded but show previous learning and storage. In “Bottom-up Processing” a person begins with small pieces of information acquired from the environment, and by combining them in various ways they form a perception of something. A persons first response would be them seeing a plate of food, and the content in that plate begin to make their mouth water. This reactions lead to emotion of want, and hunger in the brain resulting in them asking for a plate. In “Top Down Processing” we make meaning of the stimuli by perceiving it, and our expectations of it. I believe memory to be very important in my everyday life, whether it be remembering the route to work, or studying for a test, and recalling important events in my own life. The Brain is important in allowing us to store information, function, and communicate daily. In understanding and valuing these concepts we become better aware of how we function daily.